
Classic Cape Real Estate
Branding a challenger real estate brokerage in the Cape Cod market.
In a crowded Cape Cod real estate market, Ken Hager committed himself to building a locally owned brokerage that stood apart from the large firms he’d spent 25 years working for. Ken sought out my expertise in late summer of 2024, and over the course of 1 month I developed a rich and colorful brand identity that drew inspiration from the charm of the Cape. The identity sits between the fun and formal brands present in Cape Cod culture, with a nostalgic 70s color wave infusing the historical landmark of Nauset Light. The result was an ownable brand that felt both playful, and professional. The success of the identity led to a fruitful relationship in which I designed and developed a bespoke website through WIX at classiccapere.com. Since working together, Ken has expanded his business from being the sole realtor, to now hosting a team of eight agents.












